How Love & Faith scaled profitably 6x within one month with real-time tracking.

About

Love & Faith specializes in personalized gifts for the family. 100,000 customers and more than 2,000 positive reviews, the company is one of the leading e-commerce brands in Germany.

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Challenges

• No valid data inside the Ads Manager after iOS 14.5.
• Too much volatility and tracking discrepancy.
• Data delay within the Ads Manager.

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Consequences

Managing budgets of hundreds of thousands of euros without really knowing what works and what doesn't has led to alarming consequences.

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Love & Faith could not rely on their test performance, which made it difficult to find successful ads and cut losers. This led them to scale down their ads for fear of burning money.

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Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology. Adding our browser extension to work with real time data within the ad accounts directly helped to get a better overview & combine data points.

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Why Tracify

With Tracify they have access to more accurate data and the convenient Chrome plug-in that projects the data directly in the Ads Manager without the need for an additional dashboard.

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Changes

• Got all data back directly in the Ads Manager on all levels (campaigns, adsets, ads).
• Access to real-time data in-flow.
• Ability to track every user without any blocked tracking.

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Learnings

90% more data

One key success driver of Love & Faith has been their testing approach. Testing new products and creatives is vital for their Meta ad strategy. Thanks to Tracify, Love & Faith got 90% more data to test and optimize with.

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Rapid real-time scaling‍

After getting their conversion data in real-time directly into their Ads Manager, Love & Faith scaled from 39,000 to 237,000 in ad spend within one month.