How Beilmann scaled their customer to 620K in Demand Gen Revenue with a 2.6x Blended ROAS

About

Beilmann is one of the leading Google Ads Agencies and a driver of Push marketing in Google Space.

By integrating a production team, the Beilmann sets itself apart from your traditional Google Ads agency.

Through efficient creative creation, one of their main goals is to establish push marketing for their clients via the Google Channel Youtube and Demand Gen.

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• Managing +5 Mio Ad spend a month
• Generated +430 Mio Revenue
• +50 active brands

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Challenges

• Understanding the impact of Youtube and Demand Gen on the customer journey
• Comparing Meta and Outbrain performance with Youtube and Demand Gen
• Google Ads date delay and issue of iOS tracking

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Consequences

• Weren't able to compare Meta and Outbrain with their Demand gen campaigns
• Weren't able to make intraday budget decisions on Demand Gen campaigns and scale
• Couldn't properly evaluate each channel anymore

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Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology.

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With all this data combined in our dashboards, it is possible to better understand the customer journey. While also using the browser extension to work with real time data within the advertising platforms directly.

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Why Tracify

Beilmann said that they have tested various tools against each other, but in this case Tracify is the most reliable for them.

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Changes

• Compare all marketing channels and evaluate the brand's prospecting marketing efforts
• Able to use the same attribution model across these channels
• Can now see the impact of the Demand Gen campaigns on a daily basis

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Results

Beilman was able to scale their winning Demand Gen creative with an average 1.42x Tracify ROAS (instead of 1.05x according to Google), resulting in a blended shop ROAS of 2.6x.

Learnings

Holistic Channel View

To implement demand gen as a channel successfully in their marketing mix, Beilmann discovered that it's nearly impossible without an attribution tool like Tracify.

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More New Customers

Demand Gen is a prospecting channel, like meta, and must be treated the same. This is possible using real time data with Tracify.

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