How bedrop 10x their ad spend profitably from 30k to more than 300k per month!

About

Bedrop is a direct to consumer brand specialized in bee products, supplements, and beauty products - committed to the welfare and preservation of bees. Fully focusing on steady profitable growth.

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Challenges

• Struggled with data accuracy following the introduction of iOS 14.5 and other privacy updates
• Unreliable attribution led to poor decision-making
• Operated “blind” when evaluating their marketing campaigns across multiple channels

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Consequences

• Uncertainty about which ads to scale
• Inefficient allocation of marketing budgets
• Difficulty in developing profitable growth strategies
• Potential revenue loss (opportunity costs) due to unclear data

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Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology.

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With all this data combined in our dashboards, it is possible to better understand the customer journey. While also using the browser extension to work with real time data within the advertising platforms directly.

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Changes

• Improved data visibility and clarity
• More efficient budget allocation
• Flexible adjustment of their attribution windows
• More accurate evaluation of the customer journey

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Learnings

Tracify insights > Ad Platforms

They realized that the attribution data they received directly from ad platforms didn't match up. Which meant that they wasted money. Through Tracify, they gained much more certainty that helped them scale.

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More revenue from new customers

Due to the optimized tracking and improved attribution, Bedrop was able to increase the new customer rate after identifying the best-performing new customer campaigns.

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