How nano increased their profitability by 23% with Tracify.

About

nano is a bootstrapped direct to consumer toothbrush brand with only two employees (the founders). They are the first brand in German to sell toothbrushes with 20.000 soft bristles to over 100.000 customers and have scaled profitably to 7-figures.

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Challenges

• No longer profitable on first purchase
• Reporting data got worse over time in the Meta and Google Ads Manager
• Difficulty to understand which angles and creatives had the most impact on their growth

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Consequences

• With rising CPMs, they were acquiring customers at a higher loss
• Had to manually calculate customer's CLV
• Used different spreadsheets to keep track of their most important KPIs
• Increased uncertainty about the data analyzed from their paid channels

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Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis.  Since implementation, all clicks have been tracked by our patent-pending tracking technology.

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With all this data combined in dashboards, it is possible to better understand the customer journey. While also using the browser extension to work with real time data within the advertising platforms directly.

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Changes

• Can customize their ads in real-time again
• Working with this data directly in the ad accounts increased their efficiency, which is crucial for a 2-man business
• Reallocated budget from Meta to Google after analyzing the customer journey

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Learnings

More trust in KPIs

With Tracify’s attribution and provided data, nano started trusting their KPIs again. This meant they didn’t have to guess anymore whether the numbers were right or not.

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Easier workflow

With Tracify all KPIs are now shown as an overlay inside their ad managers thanks to our Chrome Extension. This helped nano to work faster & without disrupting their workflow.

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