How SKINBRO scaled a previously "unsuccessful ad" to 85.000€ per day!

85.000€

on one ad per day

transparency after flying blind

Intraday

scaling with real-time data

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Stop fumbling in uncertainty about which ads truly perform and which don't, and grab Tracify now!

Valentin Mueller

CEO SKINBRO

About

SKINBRO sells the simplest and most effective skincare for men that has been tested in studies by certified dermatologists! Their cohesive team of leading online marketing experts and an experienced product team led to tremendous success within the first year of launch.

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Challenges

“Like most businesses that spend money on Facebook, a trustworthy collaboration is crucial! The iOS update brought challenges on the tracking front that we hadn't encountered before. Which ads can be scaled, and which ones need to be turned off?” - Valentin Müller (CEO)

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Consequences

Didn’t trust the ad platform data (Meta, Google etc.) anymore which led to more conservative testing.
Too much time spend comparing sheets for incremental lifts.
Frequent volatility in the ad account without being able to find the source.

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Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology. Adding our browser extension to work with real time data within the ad accounts directly helped to get a better overview & combine data points.

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Why Tracify

SKINBRO has heard from many sources that Tracify has developed the perfect tracking solution. ‍

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Therefore, they wanted to try out the technology and see how they could solve their tracking and attribution problems. In addition, it also met the GDPR requirements.

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Changes

Transparency in their advertising accounts.
With real-time data, they can accurately identify when to turn off or scale ads based on actual performance.
Better tracking of iOS users.

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Learnings

Tracify data > Ad account data

SKINBRO no longer relies on the data assumption from the ad accounts and uses Tracify’s Chrome extension instead.

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More structured processes

Tracify is well-suited for establishing a shared data foundation. Which allowed for more structured processes and a higher level of trust in the collected data.