The main difference between Mable and Tracify is their use case. Mable plays the conversions of individual channels back into the Ads Manager, while Tracify offers holistic multichannel attribution with accurate real-time data to allocate budgets more efficiently.
Trusted by 750+ stores around the globe
At Tracify we have built a superior attribution model that analyzes each individual customer journey and weight the touchpoints based on the user's behavior. The AI perfectly understands how much value the touchpoint has generated and attributes it accordingly.
This is backed by hundreds of million in advertising spend each month.
We can track every marketing touchpoint on your website without invading user privacy. Tracify lets you track cross-device, cross-domain, cross-session - while combining multiple channels.
Tracking restrictions such as iOS 14.5, cookie consent or ad blockers are powerless against Tracify. It combines the most advanced tracking technologies with a powerful AI that learns every second of the day.
With Tracify you no longer have to jump back and forth between different screens.
Instead, you see everything directly in your ad manager, whether TikTok, Google or Meta, with 100% accuracy and real-time results.
Tracify implements rigorous anonymization on all ingested customer data, before it is stored in our data services.
In this way, Tracify ensures GDPR compliance without the user's consent, unlike Mable, which requires precisely this consent according to European lawyers.
