UpPromote × Tracify · The joint measurement guide

Profit & Loss Dashboard

E-commerce controlling is complex and profit margins are low. Every percent of profitability counts. Monitor your company's daily profitability closely with the perfect overview of your bottom line and make well-founded growth decisions.

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Thousands of performance
marketers rely on Tracify's data!

89x

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

4x

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

8x

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

What's inside

Seven chapters,
one argument

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01

Why the journey outgrew last-click.

Buyers now start in far more places. What that means for how you measure.

02

What last-click can't see.

Why the channel that opens a journey looks like a waste, and the channel that closes it looks like a hero.

03

Why your partners are the Initiator.

What AI assistants actually quote, and why that content produces trackable clicks rather than vague awareness.

04

Credit every touch by its real contribution.

Why first-click is no fix, and the four last-click readings to check before you cut a partner.

05

Complete data, without the compliance risk.

Why most tools only see the end of the journey, and what changes when you see all of it.

06

Crediting the whole journey.

What per-partner tracking and multi-touch attribution each tell you, and how to read them side by side.

07

What happens when the full journey is visible

Five brands, one pattern: VitaMoment, JUNIQE, Stay Cold Apparel, AlphaInfuse and Gamers Only. Plus a worksheet and a 30-day plan.

Who is Tracify for

Designed specifically for these performance marketers

01

If you run the partner program:

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

02

If you own the budget:

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

03

If you're still deciding:

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

UpPromote

is the data-backed affiliate & influencer platform built for Shopify, trusted by 250,000+ brands. Every partner gets a tracked link and personal code, so each sale traces back to the partner who drove it.

Shopify-native.

Tracking runs inside your store, with no third-party patchwork.

Every sale, credited to the right partner.

Tracked links, codes and attribution rules.

ROI and CAC per partner.

Know who to scale and who to cut.

Find creators on real data.

Vet audience and engagement before you reach out.

Tracify

is patented, GDPR-compliant and consent-free attribution for performance marketers. It reconstructs the full customer journey across channels and devices and weights every touch by what it actually contributed.

Full journey, not just the last click.

Every touchpoint of a customer journey, across channels and devices.

Initiator, Holder, Closer.

See which channel opens a journey, which carries it, and which closes it.

Credit by real contribution.

Switch between last-click, linear and AI attribution, and see where they disagree.

Profit, not just revenue.

Contribution margins and MER, straight from your Shopify data.