# Tracify --- ## Pages - [AGB](https://tracify.ai/agb/): TRACIFY ALLGEMEINE GESCHÄFTSBEDINGUNGEN (AGB) 1. Präambel 1. 1 Die Tracify GmbH, Agnes-Pockels-Bogen 1, 80992 München, Deutschland (nachfolgend „Auftragnehmer“) hat eine... - [GTC](https://tracify.ai/gtc/): TRACIFY GENERAL TERMS AND CONDITIONS (GTC) 1. Preamble 1. 1 Tracify GmbH, Agnes-Pockels-Bogen 1, 80992 Munich, Germany (hereinafter “Contractor”) has... - [Contact](https://tracify.ai/contact/): Get in touch with Tracify - your SaaS platform that allows you to track your user data. - [Convince Your Boss](https://tracify.ai/convince-your-boss/): Discover 10 reasons why Tracify is the most accurate tracking & attribution software, to steer your entire marketing budget in the most efficient way. - [Legal](https://tracify.ai/legal/): Customers Only Tracify Legal Documents You can find all-important legal documents on this site. Click on DE for the German... - [SLA](https://tracify.ai/sla-de/): TRACIFY SERVICE LEVEL AGREEMENT (SLA) Dieses Service Level Agreement (SLA) definiert den Support und die Verfügbarkeit der Tracify Software. I.... - [SLA](https://tracify.ai/sla-en/): TRACIFY SERVICE LEVEL AGREEMENT (SLA) This Service Level Agreement (SLA) defines the support and the availability of the Tracify Software.... - [Plugin Changes](https://tracify.ai/plugin-changes/): Changelog v1. 26. 7 Primary Changes Fresh new interface for selection elements A broad and more structured summary row at... - [Testimonials](https://tracify.ai/testimonials/): We let results speak. Here is what our customers say about our AI Tracking Solution. - [About](https://tracify.ai/about/): Find out more about the company Tracify & our team. - [Careers](https://tracify.ai/careers/): Are you ready for a new challenge? Tracify is always looking for skilled talent to transform the tracking industry. - [Pricing](https://tracify.ai/pricing/): Our software is engineered for the best tracking solution. We offer a risk-free demo with consultants to develop your personalized strategy. - [Customer Journey Dashboard](https://tracify.ai/dashboards/customer-journey/): Understand your customer's activity & behavior with our Customer Journey Dashboard. Featuring advanced conversion path tracking & channel insights. - [Partners](https://tracify.ai/partner/): Tracify collaborates with many partners in all areas of E-Commerce. Find the perfect partner for your business on this page. - [Support](https://tracify.ai/support/): You're an existing Tracify customer looking for assistance? We've got you covered. Get immediate support tailored to your needs. - [Profit & Loss Dashboard](https://tracify.ai/dashboards/profit-and-loss-dashboard/): E-Commerce controlling is complex with thin margins. Every percentage counts. Monitor daily profitability accurately for informed growth decisions. - [Influencer Tracking Dashboard](https://tracify.ai/dashboards/influencer-tracking/): Have you tracked influencer performance in spreadsheets? Ditch it! Use our tracking module to save time, analyze results, & optimize your budget! - [Creative Analysis Dashboard](https://tracify.ai/dashboards/creative-analysis/): The Creative Dashboard streamlines your analysis process. Identify top images and videos while spotting key trends for data-driven strategies. - [Real-Time Tracking Extension](https://tracify.ai/dashboards/real-time-tracking-extension/): Access marketing performance & attribution metrics. Our Chrome Extension delivers conversion data to your ad manager (Google, TikTok, Meta). - [Webhooks](https://tracify.ai/features/webhooks/): Empower your business by seamlessly integrating accurate Tracify data into your tools, ensuring analytics are tailored to your needs. - [Comprehensive Attribution](https://tracify.ai/features/attribution/): Accurately attributing credit to touchpoints in the customer journey helps you identify impactful channels and maximize conversions. - [New vs. Returning Customers](https://tracify.ai/features/new-vs-returning-customers/): To boost growth and profits, you must efficiently acquire new customers. Our "New vs. Returning" feature identifies ideal channels and campaigns. - [Accurate AI-Tracking](https://tracify.ai/features/ai-tracking/): Inaccurate tracking leads to inefficiencies and wasted budgets. Our AI Tracking restores efficiency and helps you scale strategically. - [AI Behavior-Based Attribution](https://tracify.ai/features/ai-behavior-based-attribution/): Our AI analyzes each customer journey, providing an accurate budget foundation without complex settings. Focus on boosting your bottom line. - [Increasing Click through Rate](https://tracify.ai/roas-recommendations-metatiktok/): Demo buchen How to increase / troubleshoot ROAS (Return on ad spend) ⚠️ Problem The ratio from the advertising budget... - [Campaign/Ads Conversion Rate Recommendations (Meta + TikTok)](https://tracify.ai/campaign-ads-cr-recommendations-metatiktok/): Demo buchen How to increase / troubleshoot Conversion Rate ⚠️ Problem Out of the people being driven to your site,... - [Click through Rate Recommendations (Meta + TikTok)](https://tracify.ai/ads-ctr-recommendations-metatiktok/): Demo buchen How to increase / troubleshoot Meta Link CTR (Click-through-rate) ⚠️ Problem Too little people are really considering your... - [CI - Dashboards & Features](https://tracify.ai/ci-dashboards-features/): KI-Verhaltensbasierte Attribution Unsere hochentwickelte KI analysiert jede einzelne Customer Journey und bietet dir eine genauere Grundlage für Budgetentscheidungen, ohne dass... - [CI - Elemente](https://tracify.ai/ci-elemente/): Buttons Jetzt mehr erfahren Demo buchen Jetzt mehr erfahren Demo buchen Schriften & Verwendung Headline 01 – General Sans Headline... - [Home](https://tracify.ai/): Our AI technology tracks customer interactions on your website - respecting privacy. Cross-device & cross-domain. 100% made & hosted in Germany. --- ## Comparison - [Hyros vs. Tracify](https://tracify.ai/comparison/hyros-vs-tracify/): Curious about Tracify vs. Hyros? Discover how both solutions compare. - [Klar vs. Tracify](https://tracify.ai/comparison/klar-vs-tracify/): Curious about Tracify vs. Klar? Discover how both solutions compare. - [Mable vs. Tracify](https://tracify.ai/comparison/mable-vs-tracify/): Curious about Tracify vs. Mable? Discover how both solutions compare. - [Triple Whale vs. Tracify](https://tracify.ai/comparison/triple-whale-vs-tracify/): Curious about Tracify vs. Triple Whale? Discover how both solutions compare. --- ## Case Studies - [Stay Cold Apparel x Ex Machina](https://tracify.ai/case-studies/stay-cold-apparel-x-ex-machina/): How Stay Cold Apparel & Ex Machina 10x the budget after relaunching Google Ads! - [T1TAN](https://tracify.ai/case-studies/t1tan/): How T1TAN now optimizes new launches faster and more accurately! - [Paperlike x Beilmann](https://tracify.ai/case-studies/paperlike-x-beilmann/): How Paperlike increased their revenue profitably by more than 400.000€ - [Duschbrocken](https://tracify.ai/case-studies/duschbrocken/): How Duschbrocken reduced their CPO by 25% and scaled further despite inflation! - [VitaMoment](https://tracify.ai/case-studies/vitamoment/): How Vitamoment scaled to 4.000€ per day in ad spend - [Sperling Bags](https://tracify.ai/case-studies/sperling-bags/): How Sperling Bags 6x their daily Google ad spend profitably! - [fenou](https://tracify.ai/case-studies/fenou/): How fenou profitably 2.5x their ad spend to €50,000 while improving their profitability! - [nano](https://tracify.ai/case-studies/nano/): How nano increased their profitability by 23% with Tracify. - [Demand Gen x Beilmann](https://tracify.ai/case-studies/demand-gen-x-beilmann/): How Beilmann scaled their customer to 620K in Demand Gen Revenue with a 2.6x Blended ROAS - [bedrop](https://tracify.ai/case-studies/bedrop/): How bedrop 10x their ad spend profitably from 30k to more than 300k per month! - [SKINBRO](https://tracify.ai/case-studies/skinbro/): How SKINBRO scaled a previously "unsuccessful ad" to 85.000€ per day! - [Love & Faith](https://tracify.ai/case-studies/love-faith/): How Love & Faith scaled profitably 6x within one month with real-time tracking. - [Zahnheld](https://tracify.ai/case-studies/zahnheld/): How Zahnheld scaled comfortably to multiple 6 figures in ad spend! --- # # Detailed Content ## Pages TRACIFY ALLGEMEINE GESCHÄFTSBEDINGUNGEN (AGB) 1. Präambel1. 1Die Tracify GmbH, Agnes-Pockels-Bogen 1, 80992 München, Deutschland (nachfolgend „Auftragnehmer“) hat eine SaaS-Plattform für Tracking von Userdaten entwickelt (nachfolgend „Software“). Für die vertragliche Beziehung zur Nutzung der Software und die Erbringung ergänzender Dienstleistungen („Services“) zwischen dem User (nachfolgend „Auftraggeber“) gelten diese Allgemeinen Geschäftsbedingungen („AGB“). Eine Individualvereinbarung zwischen den Parteien geht diesen AGB gegebenenfalls vor. 1. 2Unsere Angebote richten sich nur an Unternehmer (iSd. § 14 BGB), also an natürliche oder juristische Personen oder rechtsfähige Personengesellschaften, die bei Abschluss eines Rechtsgeschäfts in Ausübung ihrer gewerblichen oder selbständigen beruflichen Tätigkeit handeln. Wir schließen keine Verträge mit Verbrauchern (iSd. § 13 BGB). 1. 3Widersprechende, abweichende oder ergänzende allgemeine Geschäftsbedingungen des Auftraggebers werden nicht Vertragsbestandteil, es sei denn, der Auftragnehmer stimmt deren Geltung ausdrücklich in Textform zu. Diese Allgemeinen Geschäftsbedingungen gelten auch dann, wenn der Auftragnehmer in Kenntnis entgegenstehender oder von diesen Allgemeinen Geschäftsbedingungen abweichenden Bedingungen des Auftraggebers Leistungen vorbehaltlos ausführt. 1. 4Sofern in den nachfolgenden Bestimmungen das generische Maskulinum verwendet wird, gilt dies einzig und allein aus Gründen der Einfachheit, ohne dass damit irgendeine Wertung verbunden ist. 2. Nutzung der Software2. 1Das komplette Angebot des Auftragnehmers unterliegt den jeweiligen gewerblichen Schutzrechten (wie z. B. dem Urhebergesetz) und ist vom Auftragnehmer und/oder dessen Lizenzgebern rechtlich geschützt. Dies gilt insbesondere auch für die gesamte Daten- und Datenbankstruktur sowie für das äußere Erscheinungsbild des Internetauftritts. 2. 2Die gesamte Daten- und Datenbankstruktur darf nicht ohne ausdrückliche, vorherige Genehmigung des Auftragnehmers veröffentlicht, vervielfältigt, öffentlich zugänglich gemacht oder an Dritte weitergegeben werden. Dem... --- TRACIFY GENERAL TERMS AND CONDITIONS (GTC) 1. Preamble1. 1 Tracify GmbH, Agnes-Pockels-Bogen 1, 80992 Munich, Germany (hereinafter "Contractor") has developed a SaaS platform for tracking user data (hereinafter "Software"). The contractual relationship for the use of the Software and the provision of supplementary services ("Services") between the user (hereinafter "Client") is governed by these General Terms and Conditions ("GTC"). Any individual agreement between the parties shall take precedence over these GTC. 1. 2 Our offers are only aimed at entrepreneurs (as defined in Section 14 of the German Civil Code (BGB)), i. e. natural or legal persons or partnerships with legal capacity who are acting in the exercise of their commercial or independent professional activity when concluding a legal transaction. We do not conclude contracts with consumers (within the meaning of Section 13 BGB). 1. 3 Conflicting, deviating or supplementary general terms and conditions of the Client shall not become part of the contract unless the Contractor expressly agrees to their validity in text form. These General Terms and Conditions shall also apply if the Contractor performs services without reservation in the knowledge that the Client's terms and conditions conflict with or deviate from these General Terms and Conditions. 1. 4 Insofar as the generic masculine is used in the following provisions, this applies solely for reasons of simplicity, without any evaluation being associated with this. 2. Use of the software2. 1 The Contractor's entire offer is subject to the respective industrial property rights (such as the Copyright Act) and... --- Want to get in touch? If you have any questions, please do not hesitate to contact us at any time. We are excited to hear from you. First name Last name Email Phone number Website URL Average monthly Ad-Spend (All Online Marketing Channels)* < 10k10k - 25k25k - 50k50k - 100k100k - 250k250k - 1 m1m - 5m> 5 m Message By submitting, you confirm that you have read and agree to the Privacy Policy. Submit Frequently Asked Questions Is there a risk-free trial? Yes, we have a trial period of 30 days. During this time you can convince yourself that Tracify provides the value you are looking for. More information about the trial period in your demo call. Is Tracify GDPR-compliant? Yes, Tracify is GDPR-compliant. Data privacy is an important but also very complex topic. To cut a long story short: We anonymize all collected data and host them on servers in Germany. Why do pro marketers use this tracking/attribution tool? Traffic platforms aren’t truthful about their tracking to appear more attractive to advertisers. That is why experienced marketers use Tracify to optimize their budget efficiently and avoid being misled. Whats the difference between Tracify and other tracking tools? We track more accurately than any other tool on the market. You can track cross-device, cross-domain, cross-session – while combining multiple channels! Fully GDPR compliant. Moreover, you can see how your customers behave between different channels and where your money is best spent. There is a reason why many of... --- How to convince your boss Single source of truth for all your decisions Tracify establishes a single source of truth with accurate, consistent data from all your marketing channels, eliminating discrepancies and ensuring everyone is on the same page. This unified view enhances decision-making and boosts confidence in your marketing strategies, eliminating decisions based on gut feeling. All important Marketing data in one place Consolidate your marketing data into one unified dashboard for easy access and analysis. With Tracify, you can centralize all your data sources, saving time and reducing the complexity of managing multiple platforms. Find profitable creatives effortlessly Identify which creatives drive the most revenue without complex manual analysis. Tracify’s advanced analytics automatically highlight the best-performing creatives based on the KPI you've selected, enabling you to optimize your ad spend for maximum ROI. Let AI do the attribution for you Save time when analyzing with our AI-Attribution. This advanced technology analyzes each interaction and assigns its value based on the individual user behavior, eliminating human error and ensuring your marketing budget is spent efficiently. Seamlessly push your data back into your ads manager Tracify pushes your accurate data visually into your ads manager for real-time insights, allowing for immediate adjustments and more informed decision-making. Understand your most profitable channel Gain clarity on which marketing channels deliver the highest ROI. Tracify’s detailed channel analysis helps you pinpoint the most effective platforms, enabling better budget allocation and strategy refinement. Get more new customers to grow your business If you want... --- Customers Only Tracify Legal Documents You can find all-important legal documents on this site. Click on DE for the German Version and EN for the English Version. If you need more information regarding GDPR send us a message at legal@tracify. ai AGB | GTC DE | EN SLA DE | EN AVV | DPA DE | EN Whitepaper DE | EN Patent EN Other Documents Legal Whitepaper (API Integrations) DE & EN Legal Whitpaper (All Integrations without API) DE & EN BISG - Whitepaper DE & EN BISG - Data Protection Assessment Report DE & EN --- TRACIFY SERVICE LEVEL AGREEMENT (SLA) Dieses Service Level Agreement (SLA) definiert den Support und die Verfügbarkeit der Tracify Software. I. SupportDer Support umfasst Unterstützung und Beratung des Auftraggebers bei der Behebung von Problemen bei der Nutzung der Software, einschließlich der Überprüfung, Diagnose und Korrektur von erheblichen Mängeln und Fehlern der Software und der Bereitstellung von Bugfixes, Korrekturen, Modifikationen, Änderungen, Erweiterungen, Upgrades und neuer Versionen der Software (Updates), um die Funktionsfähigkeit der Software zu gewährleisten. Der Support erstreckt sich nicht auf Probleme und/oder Schäden an der Software, soweit diese verursacht wurden durch (I) Fahrlässigkeit, Missbrauch oder unsachgemäße Bedienung seitens des Auftraggebers, (II) Bedienung, Nutzung der Software nicht im Einklang mit den Vorgaben der Dokumentation oder Nichtbeachtung der vom Auftragnehmer vorgegebenen Spezifikationen oder Einschränkungen; (III) Modifikationen an der Software, die nicht vom Auftragnehmer durchgeführt oder genehmigt wurden; (IV) Handlungen Dritter; (V) Produkte von Drittanbietern; und/oder (VI) höhere Gewalt. Bei jeder Anfrage/Störungsmeldung wird der Auftragnehmer nach pflichtgemäßem Ermessen eine Priorität entsprechend der unten definierten Kriterien angeben. Der Auftragnehmer kann redundante Störungsmeldungen durch den Auftraggeber, die sich auf dieselbe Störung beziehen, zu einer Störungsmeldung zusammenführen. Der Auftragnehmer gewährleistet für den Support die hier definierten Erreichbarkeitszeiten unter den angegebenen Kontaktdaten. „Werktags“ bezieht sich dabei auf Montag bis Freitag, außer an Feiertagen am Sitz des Auftragnehmers. Erreichbarkeit: Werktags 10 - 17 Uhr (CET)E-Mail: support@tracify. aiSprachen: Deutsch und EnglischDer Auftragnehmer gewährleistet für den Support die hier definierten Reaktionszeiten. Die Reaktionszeit stellt hierbei die Zeit dar zwischen der ersten Anfrage/Störungsmeldung durch den Auftraggeber (elektronisch) und der ersten Rückmeldung... --- TRACIFY SERVICE LEVEL AGREEMENT (SLA) This Service Level Agreement (SLA) defines the support and the availability of the Tracify Software. I. SupportSupport includes assistance and advice to the Customer in solving problems with the use of the Software, including the examination, diagnosis and correction of significant defects and errors in the Software and the provision of bug fixes, corrections, modifications, changes, extensions, upgrades and new versions of the Software (Updates) to ensure the functionality of the Software. Support does not extend to problems and/or damages to the Software to the extent that such problems or damages are caused by (I) negligence, misuse or improper operation on the part of the Customer; (II) operation, use of the Software not in accordance with the documentation or failure to comply with the specifications or limitations provided by the Contractor; (III) modifications to the Software not performed or approved by the Contractor; (IV) acts of third parties; (V) products of third parties; and/or (VI) force majeure. For each request/report, the Contractor will, at its sole discretion, prioritize in accordance with the criteria defined below. The Contractor may combine redundant requests/reports by the Customer relating to the same topic into one request/report. Support shall be available as defined below under the contact data provided. "Business Day" refers to Monday to Friday, except on public holidays at the headquarters of the Contractor. Availability: On Business Days 10 - 17 (CET)E-Mail: support@tracify. aiLanguages: German and EnglishThe Contractor shall react to any support requests/reports within the response times... --- Changelog v1. 26. 7 Primary ChangesFresh new interface for selection elementsA broad and more structured summary row at the top of each ads manager(Meta) No need to resize your ads manager columns anymore – Tracify metrics now overflow the table cells Other Changes(Meta) Tracify metrics now get inserted into the ID column of the respective layer that you are on (e. g. Ad level -> Ad ID column)Many under-the-hood improvements to Ads Managers for better data insertion v1. 23. 3 Primary ChangesInject your conversion data into the Pinterest Ads Manager: Visit the channel setup in our onboarding (click here) > then click “Other” to find the setup instructions for the columns. v1. 22. 5 Primary ChangesYou can now select the currency in which you want to see currency metrics (click here). The numeric format can now be configured. Other ChangesROAS is now displayed as aROAS (= Acquisition ROAS) when you are looking at the “Only New” User Segment. Advanced setting introduced to configure the customer journey length for AI attribution. Some robustness improvements. v1. 20. 8 Primary ChangesAI attribution modeYou can now configure which Tracify metrics you would like to inject into your Ads Manager and change the order in which the metrics are displayed (click here)Conversion Rate and Average Order Value are now available to be displayed as additional metricsCPO / CAC and ROAS added to the summary section of each Ads ManagerThe Multi-Channel tab has been removed, and the multichannel touchpoint selection relocated to the bottom of the... --- We let results speak What our customers say about our AI Tracking Solution How Tracify helps leading online businesses scale Demand Gen x BeilmannBeilmann is one of the leading Google Ads Agencies and a driver of Push marketing in Google Space. By integrating a production team, the Beilmann sets itself apart from your traditional Google Ads agency. bedropBedrop is a direct to consumer brand specialized in bee products, supplements, and beauty products - committed to the welfare and preservation of bees. Fully focusing on steady profitable growth. T1TANT1TAN is the fastest growing start-up for goalkeeper gloves and apparel. They are building the number one goalkeeper brand in Europe through social media & innovative e-commerce solutions. ZahnheldWith Zahnheld, brushing your teeth is no longer a chore, but a real experience that you will look forward to every morning and every evening. More than 50,000 customers are proof of this. SKINBROSKINBRO sells the simplest and most effective skincare for men that has been tested in studies by certified dermatologists! Their cohesive team of leading online marketing experts and an experienced product team led to tremendous success within the first year of launch. VitamomentWith a team of 20+ employees, they specialize in running their own online store, catering exclusively to a 40+ audience, predominantly women. Their curated selection boasts 35,000+ verified customer reviews, a testament to their unwavering commitment to quality and customer satisfaction. Frequently Asked Questions Is there a risk-free trial? Yes, we have a trial period of 30 days. During this... --- About Our mission is to help your company grow We combine accurate tracking solutions to boost your sales - 100% GDPR (DSGVO) compliant. We want to provide merchants the data they need to grow their business without compromising their users' privacy. Open Positions Our Story Our story in numbers Markus and Marius started their journey in 2018. In 2021 when Apple changed the online advertising industry with new GDPR restrictions, they doubled down and began their next venture. In 2021 Marc joined the founding team to scale Tracify to the next level. Open Positions >1. 000 managed accounts 2,000 Mil. tracked revenue >750 Mil. tracked marketing spend The values of our company The pillars on which we build Tracify on: We are EntrepreneursWe trust our people. We are the owners of our work and responsibilities. We rely on our expertise. We enable our colleagues by providing them with the tools they need. We communicate directly and honestlyOur communication style is honest, direct, and respectful. This communication style makes us, not breaks us. We are stronger when we listen and smarter when we share. We strive for excellenceWe are doers! We act instead of just talking. We consider ourselves lifelong learners who remain curious at any time. That is why we undersell and over-perform. We determine the course of actionWe don't follow in others footsteps. We make our own and soar to new heights. We encourage new ideas, try them and take risks. We don't care if you're part of the... --- Careers Are you ready for a new challenge? Tracify is always looking for skilled talent to transform the tracking industry. Open Positions Learn more The interview steps after your application You'll get feedback within 48 hours. 45 minute zoom interview with HR. 45 minute expert interview. (Case study or Trial daydepending on the position. ) Coffee meeting with potential colleagues of your team. Founder interview. Great perks of working at Tracify We want to make everyone happy at Tracify, so everyone is getting everything necessary to strive. BenefitsWe are building an extensive employee-perks programm and are inviting you to participate by sharing your favourite goodies you’d like to profit of. Flexible HoursEveryone has a different daily structure. For us, it's only essential that you add value to the company and fulfill your role. When you do, that is entirely up to you. Pick your own HardwareAs a SaaS company, we are flexible regarding your hardware. Therefore, we provide you with a budget of 2000€ (up to 4000€ for some jobs like Data Scientist) for your favorite hardware once you start. Career GrowthEveryone gets an education budget and a mentor at Tracify to ensure the consistent growth of every team member. We want you to grow with us together. Great CultureAt Tracify, we know how influential a great team culture is. Our team is young and dynamic, has regular calls on exciting topics (tech, hacking, games), and gets together every quarter for exceptional team events. Open Positions Current Openings We are... --- For E-Commerce & LeadGen Tracify Pricing Our software is exclusively-engineered to be the best and most accurate solution for your individual tracking needs. To ensure the best possible fit, we offer a risk-free demo session with our consultants to develop a personalized strategy. From €500 per month Dashboards Real-Time Tracking Dashboard Real-Time Tracking Extension Marketing Overview Dashboard Channel Overview & Dashboards Customer Journey Dashboard Creative Analysis Dashboard Influencer Tracking Dashboard Features Adblock-Proof Tracking AI Behavior-Based Attribution New vs. Returning Customer Unlimited Attribution Windows GDPR & cookie consent compliant Webhooks Add-ons Marketing & Tracking Academy Onboarding Manager Excellent Support Get a Free Demo Now Incl. 30 day risk-free trial period Frequently Asked Questions Is there a risk-free trial? Yes, we have a trial period of 30 days. During this time you can convince yourself that Tracify provides the value you are looking for. More information about the trial period in your demo call. Is Tracify GDPR-compliant? Yes, Tracify is GDPR-compliant. Data privacy is an important but also very complex topic. To cut a long story short: We anonymize all collected data and host them on servers in Germany. Why do pro marketers use this tracking/attribution tool? Traffic platforms aren’t truthful about their tracking to appear more attractive to advertisers. That is why experienced marketers use Tracify to optimize their budget efficiently and avoid being misled. Whats the difference between Tracify and other tracking tools? We track more accurately than any other tool on the market. You can track cross-device, cross-domain, cross-session... --- Customer Journey Dashboard Understand your customer's activity and behavior with our Customer Journey Dashboard. Including an advanced conversion path tracking system, conversion window analysis, and the contribution of individual channels to a conversion. Book a Demo 750+ Stores vertrauen uns Watch this to learn more about this dashboard: Reveal customer journey insights Examine the various customer interaction paths across your marketing channels and turn that data into new ideas for more strategic campaigns in the future. Decode the buying process Identify the average number of touchpoints and typical time for a conversion. Get a better understanding of your attribution windows to report accordingly. Uncover channel dynamics Understand how each channel contributes to the customer journey by analyzing which channel initiates the conversion and which closes it. Frequently Asked Questions How can this Dashboard help optimize my marketing investment? By identifying the channels that initiate or close the most conversions, you can re-allocate your marketing resources for improved ROI. What kind of conversion metrics can I monitor with the Customer Journey Dashboard? Besides tracking conversion paths and windows, you can monitor revenue, orders, and other crucial conversion metrics. These insights will guide your strategic decisions. Can I track organic customer journeys too? Absolutely! Our dashboard is designed to track both organic and paid customer journeys, providing a comprehensive view of your marketing performance. Does the Customer Journey Dashboard require any special setup or configuration? The Customer Journey Dashboard is designed to work automatically as soon as you have completed the onboarding.... --- For E-Commerce & LeadGen Important! Partner Directory is currently reworked. Something big is coming. Wanna be part of it? Contact your Partner Manager at Tracify or book a demo with us, if you don't have a contact yet! Book a demo --- Customer Support You're an existing customer looking for help? We got you. Support mail If you have specific questions, mail us at support@tracify. ai via the following button: Send us an email Knowledge base If you are searching for technical answers, visit our help center via the following button: Search our helpcenter --- Profit & Loss Dashboard E-Commerce controlling is complex and margins are thin. Every percentage of profitability counts. Monitor your business’s daily profitability accurately with the perfect overview of your bottom line and make informed growth decisions. Book a Demo 750+ Stores vertrauen uns Ditch the spreadsheets Gone are the days when you need to build tricky spread sheets because of your complex cost structure. Simply add all your cost to the Tracify Profit & Loss dashboard and analyse your contribution margins and profitability with a view clicks. Profitability controlling was never that easy and stress-free. All Contribution Margins Understand your cost and profitability structure in detail by dividing your profitability into the different contribution margins. Understand where you are sacrificing margins and analyse the development of the different cost drivers. Daily & monthly breakdown Understand your profitability in every moment. Daily and monthly breakdowns enable you to always make the right decisions based on a complete data fundament. --- Influencer Tracking Dashboard Have you tracked your influencer performance in spreadsheets before? Let's ditch that spreadsheet today! Use our influencer tracking module instead to save time, analyze the performance accurately and steer your influencer budget in the most efficient way! Book a Demo 750+ Stores vertrauen uns Watch this to learn more about this dashboard: Identify trends Your Influencer Overview allows you to analyze all relevant KPIs of all your influencers to identify trends and improve budget decisions. More importantly, you get a general overview of the efficiency of your campaigns and know if you need to readjust quickly or instead double down on it. Never miss sales Thanks to longer attribution windows of up to 90 days and attribution models like “First Click” and “Last Click” you can see sales that you might otherwise have missed. Find top performers easily Quickly see your best performing influencers or discount codes in terms of sales, ROI and other relevant KPIs. Understand who you should continue to work with and who is too expensive. Improve your decision-making with data breakdown options like daily performance analysis, differentiation between new and returning customers, and your influencer discount & cooperations impact. Save massive time Create & manage your influencers cooperations directly through our dashboard and add name, dates, distribution channels, placements and different commissions types to it. Frequently Asked Questions Can I set up campaigns on different social media platforms? Absolutely. Our Influencer Tracking feature supports campaigns across all major social media platforms. How accurate... --- Creative Analysis Dashboard With the Creative Dashboard, analyzing and iterating your creatives becomes super easy and more precisely. For example, by recognizing which of your images and videos are working and which are not. Or where trends in selected campaigns are heading. This lays the foundation for a data-driven ad creatives strategy. Book a Demo 750+ Stores vertrauen uns Watch this to learn more about this dashboard: Visual KPI overview Easily evaluate and contrast creative assets with Meta (Facebook/Instagram) or TikTok to gain deeper insights into their individual performance to make faster and more strategic decisions. Intuitive visual comparison Dynamically compare and evaluate performance metrics of creative assets through visually intuitive bar or line charts, enabling you to find winning ad creatives faster & more easily. Time-saving ad preview Preview your ad creatives directly in the dashboard interface instead of unnecessarily clicking back and forth between several monitors. This way, you can make decisions faster and focus directly on increasing your budgets or possible ad iterations. Enhanced creative metrics Gain a holistic evaluation of your creative performance with KPIs such as "Thumbstop Ratio", "Average Watch Time", and "Engagement". This helps you gain more context and supports you in your daily analysis. Frequently Asked Questions Can I compare different creatives and their metrics against one another? Yes, the Dashboard allows you to compare different creatives and their attribution metrics side-by-side, making it easier to understand what’s driving your performance. Can the Creative Dashboard help me identify trends? Absolutely! It’s designed to... --- Real-Time Tracking Extension Get instant access to your marketing performance and attribution metrics. With our Chrome Extension, we put all conversion data directly back into your ad manager (Google, TikTok, Meta), right where you need it. Book a Demo 750+ Stores vertrauen uns Watch this to learn more about this dashboard: Ads manager insights You no longer have to jump back and forth between different screens, deal with time-consuming data comparisons and with delayed or inaccurate data due to tracking limitations like iOS 14. 5. Instead, you see everything directly in your ad manager, whether TikTok, Google or Meta, with 100% accuracy and real-time results. Customizable attribution Choose from a variety of options to customize attribution settings for your customer journey. Starting with the selection of the user segment (all vs. new vs. returning users), followed by attribution windows of up to 90 days, the distinction between click- & conversion date and finally the attribution model (linear vs. last click vs. first click vs. U-shape). Multichannel analysis Include or exclude certain touchpoints to further refine your analysis. Choose to select Meta, Google, TikTok, Influencer, Email, WhatsApp, Microsoft Ads, Pinterest, Snapchat, Taboola, Outbrain, Criteo, Organic (search & referral traffic), and Direct. For example, exclude direct traffic or narrow down a specific channel to uncover the real impact of your marketing efforts and make data-driven decisions. Frequently Asked Questions Does the Chrome Plugin work with different ad managers? Yes, our plugin is compatible with Google, Meta, and TikTok ad managers. Does the... --- Webhooks Empower your business by effortlessly integrating accurate Tracify data into your own warehouse or tools, ensuring analytics are tailored to all your needs. Book a Demo 750+ Stores vertrauen uns Effortless data export Seamlessly export your store's data on a scheduled basis, suiting your operational needs. Whether it's daily exports for historical data or shorter intervals like every 6 hours for real-time insights, the control lies in your hands. Granular Data Breakdown Improve your decision-making with data breakdown options like daily performance analysis, differentiation between new and returning customers, and your influencer discount & cooperations impact. Tailored Attribution Gain complete control over attribution settings like attribution window, attribution date, attribution model and attribution touchpoints to perfectly align insights with your business objectives. --- New vs. Returning Customers By accurately attributing credit to specific touchpoints in the customer journey, you can pinpoint the most impactful channels, optimize your efforts and maximize conversions. Book a Demo 750+ Stores vertrauen uns Unlimited attribution windows Be dynamic and analyze attribution windows tailored to your brand's unique sales cycles, whether they are 7, 14, 60 or 180+ days. This will help to improve your decision-making process to better optimize your marketing strategies. Full context through multichannel analysis Include or exclude certain touchpoints to further refine your analysis. Choose to select Meta, Google, TikTok, Influencer, Email, WhatsApp, Microsoft Ads, Pinterest, Snapchat, Taboola, Outbrain, Criteo, Organic (search & referral traffic), and Direct (no source/medium available). For example, exclude direct traffic or narrow down a specific channel to uncover the real impact of your marketing efforts and make data-driven decisions. Comprehensive attribution models Our rule-based models, including Last Click, First Click, Linear, U-Shape and Isolated, offer different approaches to credit allocation and allow you to see the true impact of each touchpoint. Whether you want to dive into the first interaction, consider all touchpoints equally or understand the last interaction, our models provide a comprehensive overview to compare against your needs. Conversion- vs. Click date Seamlessly differentiate between conversion date and click date. You can either analyze your sales on a specific day or evaluate past click events that took place before the purchase. --- New vs. Returning Customers If you want to increase growth and profits, you need to become more efficient at acquiring new customers. However, no channel is telling you which campaigns, ad sets and creatives work on new customers. That's where we differentiate. Our "New vs. Returning" feature helps you better identify which marketing channels, campaigns and ads are ideal for getting these new customers into your funnel. Book a Demo 750+ Stores vertrauen uns All vs. New vs. Returning Would you like to know what impact your last campaign had on new business? Simply switch between "New Users", "Returning Users" or "New & Returning Users" in our dashboards or chrome plugin. This can be done at the channel, campaign, ad set, or ad level. Identify winning ad creatives Understand which of your ad creatives attracts new customers to fill up your funnel at your target or even below it. This will help your media buyers, creative strategists and copywriters to iterate faster & better! Optimize based on new customer KPIs Use the most important KPIs for new customer business and profitable growth:CAC (Customer Acquisition Cost) → How much you pay to acquire a new customer. New Customer Rate → What percent of all customers who bought for the first time. New Visitor Rate → What percent of all visitors who are new. --- Accurate AI-Tracking Inaccurate tracking and inferior attribution leads to massive inefficiencies that cause high cost of opportunity and burned marketing budget. Our AI Tracking brings back this efficiency and helps you scale strategically. Book a Demo 750+ Stores vertrauen uns No tracking limitations Tracking restrictions such as iOS 14. 5, cookie consent or ad blockers are powerless against us as we combine the most advanced tracking technologies with our powerful AI that learns every second of the day. It is the most accurate and advanced solution on the market that allows you to track every marketing touchpoint on your website without invading user privacy. Track cross-device, cross-domain, cross-session - while combining multiple channels. Multichannel revolution We track every channel and the impact that it hast on your ads. Choose from 14 touchpoints (Meta, Google, TikTok, Influencer, Email and more) to either include or exclude them from your ad analysis. For example, exclude direct traffic or narrow down a specific channel to determine the actual impact of your and make data-driven decisions. GDPR-compliant Tracify places a premium on security and privacy. We implement rigorous anonymization on all ingested customer data, before it is stored in our data services. Underlining our commitment to delivering trustworthy analytics while ensuring your customer's privacy remains protected. Independent authorities and experts confirm this. --- AI Behavior-Based Attribution Our highly trained AI analyzes each individual customer journey, providing a more accurate foundation for budget decisions without requiring complex settings or attribution know-how. Spend less time trying and comparing different attribution combinations and more time increasing your bottom line. Book a Demo 750+ Stores vertrauen uns AI behavior-based touchpoint weighting With AI attribution, we analyze each individual customer journey and weight the touchpoints based on the user's behavior. The AI perfectly understands how much value the touchpoint has generated and attributes it accordingly. 100% incrementality The common pattern is that a human, with human biases, has decided what is or is not important - in a way that is not backed up with empirical data. In most cases, this leads to incorrect analysis and adjustments, which can become very costly. With behavior-based AI attribution, you eliminate the possibility of human error and can finally trust your data again! Highly accurate and easy to use This behavior-based AI attribution model is the easiest to use and most accurate attribution model on the market. Our AI analyzes all of the above points in the background so you can keep a clear head for the important budget decisions. Frequently Asked Questions about Tracify What does Tracify mean by AI-based attribution? Tracify uses advanced AI-based attribution to evaluate every touchpoint in a customer journey based on actual user behavior. Unlike rule-based models (e. g. , first-click or last-click), Tracify dynamically assigns value to each interaction using behavioral data, delivering a... --- Demo buchen How to increase / troubleshoot ROAS (Return on ad spend) Problem The ratio from the advertising budget you are spending to the revenue it is generating is too low. Low ROAS (Return on ad spend) requires analyzing key metrics that influence performance. If ROAS is low, it is essential to identify bottlenecks in the funnel. Key Takeaways ROAS is determined by multiple metrics, including CPM, CTR, CPC, Conversion Rate, and AOV Testing and iteration are crucial for optimizing ad performance and maximizing profitability Addressing the weakest metric in the funnel can significantly improve overall ROAS Identifying the metric(s) which is causing low ROAS CPM (Cost per 1,000 Impressions) High CPM may indicate: Competitive market or niche targeting Low ad quality scores Recommendations to improve CPM: Broaden targeting to allow more flexibility for the algorithm Test different creatives to enhance relevance and engagement CTR (Click-Through Rate) Low CTR might mean: Weak Hook Rate or poorly targeted messaging Irrelevant visuals or copy Recommendations to improve CTR: Enhance Hook Rate with compelling scroll-stoppers and clear messaging A/B test ad creatives for better engagement CPC (Cost per Click) High CPC is usually a result of high CPM or low CTR Recommendations to reduce CPC: Address underlying CPM and CTR issues Conversion Rate Low conversion rates could indicate: Poor landing page optimization Lack of trust-building elements or unclear value propositions Recommendations to improve Conversion Rate: Ensure the landing page follows sales psychology principles (trust, value, benefits, differentiation) Test simplified and more focused messaging... --- Demo buchen How to increase / troubleshoot Conversion Rate Problem Out of the people being driven to your site, too few are converting Key Takeaways Sales psychology, effective landing page design, and compelling offers are crucial to improving CR A well-aligned customer journey tailored to the product’s complexity can significantly enhance conversions A slightly lower CR can be acceptable if it leads to higher overall revenue per user Conversion Rate (CR) must be evaluated alongside Average Order Value (AOV) and profit margins for profitability optimization Conversion Barriers for Complex Products High-priced or non-impulse-buy products naturally have lower conversion rates. Complex or expensive products require a well-controlled customer journey with relevant content at all touchpoints. Recommendations to reduce conversion barriers:Ensure relevant content is available at all customer touchpoints, including search results and landing pages. Provide a seamless, easy-to-navigate journey with all necessary product information to aid decision-making. Own the entire customer journey by ensuring helpful content is present at every stage, which is crucial for complex or expensive products. Website & Landing Page Issues Lack of Sales Psychology Optimization:Missing key elements such as high-quality visuals, trust elements, and clear educational content. Poorly structured Product Detail Pages (PDPs) with minimal text fail to convert visitors. Recommendations to Fix Website & Landing Page Issues:Use visuals to communicate value and solve pain points, citing brands like Snocks for inspiration, as they effectively use visuals to reinforce product benefits. Add trust elements like reviews, testimonials, and guarantees. Include clear explanations of product functionality, benefits, and... --- Demo buchen How to increase / troubleshoot Meta Link CTR (Click-through-rate) Problem Too little people are really considering your ad and it’s not enticing enough to click on it. Key Takeaways Use data to diagnose whether low CTR stems from poor attention-grabbing or weak conversion Analyze both Hook Rate and Pitch Rate to understand ad performance Continuously optimize creative elements and audience targeting Personalize and simplify your messaging for better engagement Audience issues: High overlap or misalignment Ads targeting too small or irrelevant audiences Messaging doesn’t resonate with a broader audience Indicators: Low CTR, high frequency, and low spend suggest audience saturation or mismatch Recommendations to solve audience issues: Expand audience size or refine segmentation Test more relevant messaging tailored to the audience’s needs and pain points Your ads are not effectively capturing audience attention Is the issue in grabbing attention (low Hook Rate) or in converting attention into action (low Pitch Rate)? Analyze two key metrics: Hook Rate: Measures the ability to capture initial attention (e. g. , 3-second video views ÷ impressions) Ideal benchmark: ~30% (can vary depending on audience size) Pitch Rate: Measures how effectively the ad drives clicks (e. g. , link clicks ÷ impressions) Benchmark: >0. 5% (ideal >1%) Recommendations to improve Hook Rate (Driving Initial Attention): Use compelling scroll-stoppers and pattern interrupts Address the audience with bold, relevant problem statements Visually emphasize the problem or solution to stand out Examples: Eye-catching animations or bold text overlays Start with a clear, direct question or problem... --- KI-Verhaltensbasierte Attribution Unsere hochentwickelte KI analysiert jede einzelne Customer Journey und bietet dir eine genauere Grundlage für Budgetentscheidungen, ohne dass komplexe Einstellungen oder Attributionsexpertise erforderlich sind. Verbringe weniger Zeit mit dem Ausprobieren und Vergleichen verschiedener Attributionen und konzentriere dich mehr darauf, deinen Gewinn zu steigern. Präzises KI-Tracking Ungenaues Tracking und minderwertige Attribution führen zu enormen Ineffizienzen, die hohe Opportunitätskosten und ein verschwendetes Marketingbudget verursachen. Unser KI-Tracking stellt diese Effizienz wieder her und hilft dir, strategisch zu skalieren. New vs. Returning Customers Wenn du Wachstum und Gewinne steigern möchtest, musst du effizienter darin werden, neue Kunden zu gewinnen. Allerdings zeigt dir kein Kanal, welche Kampagnen, Anzeigen-Sets und Creatives bei neuen Kunden funktionieren. Genau hier setzen wir an. Mit unserer „Neue vs. Wiederkehrende“-Funktion kannst du besser erkennen, welche Marketingkanäle, Kampagnen und Anzeigen ideal dafür geeignet sind, diese neuen Kunden in deinen Funnel zu bringen. Umfassende Attribution Durch die genaue Zuordnung von Attributionen zu bestimmten Touchpoints in der Customer Journey kannst du die effektivsten Kanäle identifizieren, deine Bemühungen optimieren und die Conversions maximieren. Webhooks Stärke dein Unternehmen, indem du präzise Tracify-Daten mühelos in dein eigenes Datenlager oder deine Tools integrierst, sodass Analysen perfekt auf all deine Anforderungen zugeschnitten sind. Echtzeit-Tracking-Erweiterung Erhalte sofortigen Zugriff auf deine Marketing-Leistung und Attributionsmetriken. Mit unserer Chrome-Erweiterung bringen wir alle Conversion-Daten direkt zurück in deinen Werbemanager (Google, TikTok, Meta) – genau dort, wo du sie brauchst. Erkenne Erkenntnisse zur Customer Journey Untersuche die verschiedenen Interaktionspfade deiner Kunden über deine Marketingkanäle hinweg und verwandle diese Daten in neue Ideen für... --- Buttons Jetzt mehr erfahren Demo buchen Jetzt mehr erfahren Demo buchen Schriften & Verwendung Headline 01 - General Sans Headline 02 - General Sans Fließtext:Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Fließtext für Zitate:Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Farben Tracify Lila - #6254ffTracify Orange - #FF9100 Verläufe Position: 0% Farbe: #6254ffPosition: 100% Farbe: #4B2DAAWinkel 225° Position: 0% Farbe: #FF9100Position: 100% Farbe: #FF7B00Winkel 225° Position: 0% Farbe: #FFFFFF26Position: 80% Farbe: #FFFFFF1AWinkel 135° Regeln Radius Abstände Sektionen Direkte Integration oder individuell für dich? Dein Shopsystem ist nicht aufgelistet? Wir übernehmen für dich die individuelle Integration. Keyfacts 4 Beweise für das Vertrauen, dass in Tracify gesetzt wird. Mit Tracify werden bereits über 1 Milliarde € Adspend pro Jahr optimal ausgespielt. Werbebudget / Jahr 0 € A-Player im Team Über 0 Unternehmen vertrauen uns Über 0 OMR Kundenbewertungen Über 0 X Schritte In nur 3 Schritten zu vollständigen Daten Mit Tracify zu starten ist ganz einfach. Schritt 1 Tracify installieren Nach erfolgreicher Implementierung von Tracify als... --- For E-Commerce & Lead Generation Businesses Maximize Profitability with Adblock-Proof AI Tracking! Steer your entire marketing budget in the most efficient way with the most accurate tracking & attribution software. Get a Free demo Watch guided tour Ihr Browser unterstützt das Video-Tag nicht. Free demo Guided tour Increase efficiency, get costs down & scale ads up! Multichannel Tracking & Attribution sucks! Ihr Browser unterstützt das Video-Tag nicht. Normal Tracking is dead; that's why you are flying blind. iOS 14. 5, cookie consent and ad blockers limit almost every tracking technology, and it does not look like it is getting better anytime soon. Ihr Browser unterstützt das Video-Tag nicht. Stop wasting your time by copy-pasting numbers in sheets. Getting a holistic view of your performance is time consuming because you need to calculate everything by yourself in sheets. Loads of numbers but little decisions An overload of partly false statistics leads to analysis paralysis, preventing any meaningful decisions, and leaves you with more questions than solutions. Ihr Browser unterstützt das Video-Tag nicht. Introducing Tracify Our patented AI technology lets you track every customer interaction on your website without invading their privacy (GDPR compliant). Track cross-device, cross-domain, cross-session - while combining multiple channels! Ihr Browser unterstützt das Video-Tag nicht. Marketing overview Get a holistic overview about the performance of your marketing spending. Customer Acquisition Cost, Marketing Efficiency ratio and many more important KPIs. Detailed channel reports Individual reports per channel in order to allocate your marketing budget in the most efficient way... --- --- ## Comparison --- ## Case Studies ---