Online retailer

For online retailers, performance marketing is the most important growth channel. To scale successfully, you need to know exactly where your budget is generating real revenue — and where it isn't. Due to tracking limits such as iOS 14.5, cookie rejections and fragmented platform data, however, many online retailers lack the necessary transparency. Tracify ensures precise multichannel tracking and real attributionso that you Avoid opportunity costs And your Use marketing budget as efficiently as possible.
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Thousands of performance
marketers rely on Tracify's data!
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Complete and reliable data
through Tracify's patented AI tracking technology, for maximum transparency despite tracking limits.
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Holistic multi-channel tracking & true attribution
to use budgets specifically where there is the greatest impact.
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Simple workflows with a central database
so that all stakeholders work with the same truth.
Over 1000+ Managed Accounts
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Why Tracify is worthwhile from day one

Increase your marketing efficiency by at least 20%, through better transparency and well-founded decisions about what really performs — and what only burns up budget.
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Scale your marketing profitably and sustainablyby shifting budgets specifically to channels and campaigns that deliver real impact.
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Reduce reporting and reconciliation time by up to 70%, thanks to clear dashboards, a central database and optimized workflows.
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The most important functions for online retailers

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AI Tracking Toolkit — complete data despite tracking limits
Tracify's own AI Tracking Toolkit ensures accurate and complete tracking — regardless of iOS 14.5, cookies, or platform restrictions.
AI attribution — real incrementality instead of rigid models
Each customer journey is assessed individually.
 This way, you know exactly which touchpoints are really driving sales — automatically and without attribution chaos.
Multi-channel tracking & holistic attribution
All relevant channels are recorded centrally and brought together in a joint customer journey. For a real understanding of channel interaction and performance.
Marketing Overview Dashboard
Up-to-date overview of spend, performance, efficiency and profitability of all channels — in one central view.
Channel Deep Dives
Deep analyses per channel with advanced KPIs for precise optimization at campaign, ad set and ad levels.
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Chrome extension in Ad Manager
View Tracify data directly in Meta, Google & TikTok — including real-time data, new customer performance, and flexible attribution.
Customer Journey Dashboard
Understand channel roles, conversion paths, journey lengths, and touchpoints — for better funnel strategies and more efficient budget allocation.
Creative Analysis Dashboard
Visually compare creatives, identify trends, ad fatigue, and winning patterns — for better creative strategies.
New vs. Returning Customer Analysis
Consistently target your marketing to new customers and identify which campaigns generate real growth.
Profit & Loss Dashboard
Daily, weekly and monthly overview of contribution margins and cost structure — for real economic management of your marketing.

Effortless data transfer

Seamlessly export your store's data on a schedule that meets your operational requirements. Wether regardless of iOS limits, cookie rejections, or platform distortions.

With our own AI tracking technology, you finally see what's really happening and hit Decisions based on real performance instead of incomplete estimates.
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Multichannel understanding

Real multi-channel efficiency across the entire customer journey. All relevant channels are centrally tracked and brought together in a holistic attribution.


That's how you understand the Your customer's complete journey — from initial interaction to conversion — and clearly recognizes which measures are driving sales and which are burning budgets.

Simplicity through AI attribution

Maximum simplicity with maximum incrementality. Instead of working with rigid models such as First Click or Last Click, Tracify's AI assesses every customer journey individually.


Each touchpoint receives exactly the value that it actually contributed to the purchase — automatically, precisely and without complexity.

The result: clear decisions, higher efficiency and no more attribution discussions.
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Data right where decisions are made

All relevant insights right where you need them. Whether in intelligent dashboards, directly in Ad Manager via Chrome Extension or in your own data warehouse via webhooks —
Tracify brings the most important figures to every workflow.

This results in faster decisions, better analyses and maximum transparency for all stakeholders.

Decisive dashboards
for every use case

Dashboards that provide real insights — not just numbers. From multichannel overviews to customer journey analyses to creative performance dashboards:

Tracify is designed to answer exactly the questions that concern online retailers every day — for better budget management, scaling, and growth.
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Premium support as a growth partner

Premium support that really moves your marketing forward. Our team not only provides technical support, but also delivers content input. With excellently rated support services We help you get the most out of your data and continuously improve your marketing.


Marketing consistently on
Aligning new customer growth

Tracify separates real new customers from existing customers and shows you exactly what Which campaigns, channels and creatives actually attract new customers. In this way, you are no longer steering your marketing towards distorted ROAS figures from existing purchases, but towards sustainable growth.
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Less budget in inefficient
Retargeting loops

Identify campaigns that attribute revenue to existing customers without delivering real added value. Use the freed up budget specifically for real new customer acquisition and Increase your incremental turnover sustainably.

100% GDPR compliant
— without sacrificing data quality

Tracify works fully GDPR-compliant and consent-free — without legal risks and without data loss.
While classic tools are becoming increasingly inaccurate due to cookie rejections and tracking limits, Tracify continues to deliver complete and reliable performance data. Legal certainty and maximum transparency are not mutually exclusive with Tracify — they go hand in hand.
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