How Stay Cold Apparel & Ex Machina 10x the budget after relaunching Google Ads!

9,3
ROAS
76%
new customer rate
7
figure annual sales
Verified Review

As a performance marketing agency, it's crucial for us to accurately track our campaigns. Tracify has been an invaluable tool in helping us do just that. The platform is easy to use and provides real-time insights that allow us to optimize our campaign strategies and drive better results for our clients. We highly recommend Tracify for anyone looking to improve their attribution tracking.

Jonas Bakri Makki

CEO Ex Machina

About

Stay Cold Apparel makes high-quality clothing inspired by tattoos that is soft, well-made, and stunning to look at. Known for a keen eye for detail.

Challenges

  • Dependence from Meta as a channel.
  • No valid data as basis for scaling their ads.
  • Increased difficulty after iOS 14.5.

Consequences

Lack of significance and quality in controlling results in difficult conditions and inefficiency (and stagnation) with regard to growth in new customer acquisition and expansion of the existing customer segment.

Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology.

Why Tracify?

Learnings

Independent reporting

Trusting Tracify’s data led to more independence from Google’s under-attribution of clicks, conversions and sales.

Higher scaling speed

With the opportunity of daily and direct optimizations, Stay Cold Apparel now has a secure basis for faster scaling.

Curious to find out more?
Book a demo now!

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