How nano increased their profitability by 23% with Tracify.

+23%
profitability
Better
budget allocation
Increased
efficiency
Verified Review

With Tracify, we can rely on our KPIs again and save a lot of time. This has led to a 23% increase in profitability.

Mert Gönensay

Co-Founder nano

About

nano is a bootstrapped direct to consumer toothbrush brand with only two employees (the founders). They are the first brand in German to sell toothbrushes with 20.000 soft bristles to over 100.000 customers and have scaled profitably to 7-figures.

Challenges

  • No longer profitable on first purchase
  • Reporting data got worse over time in the Meta and Google Ads Manager
  • Difficulty to understand which angles and creatives had the most impact on their growth

Consequences

  • With rising CPMs, they were acquiring customers at a higher loss
  • Had to manually calculate customer’s CLV
  • Used different spreadsheets to keep track of their most important KPIs
  • Increased uncertainty about the data analyzed from their paid channels

Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis.  Since implementation, all clicks have been tracked by our patent-pending tracking technology.

With all this data combined in dashboards, it is possible to better understand the customer journey. While also using the browser extension to work with real time data within the advertising platforms directly.

Why Tracify?

Learnings

More trust in KPIs

With Tracify’s attribution and provided data, nano started trusting their KPIs again. This meant they didn’t have to guess anymore whether the numbers were right or not.

Easier workflow

With Tracify all KPIs are now shown as an overlay inside their ad managers thanks to our Chrome Extension. This helped nano to work faster & without disrupting their workflow.

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